How to boost your brands visibility on online marketplaces

Oct 11, 2024

How to Boost Your Brand's Visibility on Online Marketplaces

FOR SELLERS:

Any firm that needs to be succeed in this fast-paced world of today, needs to be online presence especially for e-commerce platforms. Consumers are more attracted to buy from such online marketplaces, rather than standing out in a crowded marketplace in this digital world. But, to attract right customers and to increase your brand awareness you can significantly boost your brands visibility.

OPTIMIZE YOUR PRODUCT LISTING: A strong product listing is the first step of visibility. When your product appears on search results, there is more chance of being noticed to your product.

USE RELAEVANT KEYWORDS: One of the first thing potential customers and search engines will noticed about your product is its title. Ensure that your title is clear, concise and make sure to use primary words. For example, if you are selling handicraft leather wallet, your title should be “Handicrafts Genuine leather wallets for Men – stylish and durable”. This title has both specific and general words that are likely to be searched by your target. Highlights the features and benefits of your product. Use effective keywords for potential buyers.

HIGH QUALITY IMAGES: Invest in high quality photos that showcase best aspects of the product. High resolution images show a sense of quality and authenticity of the product to potential buyers that your product is premium. 1000 x 1000 or higher is recommended for product images. This resolution is clear enough to show details without being too large. 3000 x 3000 is ideal for showing ultra clear product especially if you are using close in or zoom in features. However, these should be optimized to make sure that they don’t slow down your website loading time.

UTILIZE CUSTOMER REVIEWS AND RATINGS: Buyers are influenced with reviews. More positive reviews and ratings means that your brand is a trustworthy. It also a social proof, when a buyer sees multiple responses, especially the positive ones, they are more likely to feel confident in making descion. They will trust your brand like others had good experience and will expect the same. Reviews acts as a open form of communication between your brand and prospective customers. They show how your product performs in real world. It can also better search rankings. More reviews can help your product higher in search results both in marketplaces platform and in search engines like Google. To encourage customer reviews, you can ask them for reviews after purchase. Reviews should be easy for customers. The easier you make reviews for your customer the more likely they will share their experiences. Reviews should be hassle-free or straight forward. A long and descriptive reviews will discourage the customers as most of them are like to have a quick review.

ONE CLICK RATINGS: Allow customer to submit a single star review without having to fill a descriptive form. Many customers might have a single star review even if they don't have a time to write full review. This will be convenient for most of the customers.

OPTIONAL DETAIL FEEDBACK: For customers who want to leave more in depth review make its optional section after they have submitted their ratings. So, this will be easy for both who want to keep in short or who have to write in depth review.

UTILIZE PAID ADVERTISING: Sellers on various online platforms have opportunity to invest in advertising which can boost their visibility. This will allow sellers to promote their listings within the marketplace, placing their best products in top search, in special sections, or in homepage where customers are more likely to see them. This advertising for sellers can be effective in a crowded marketplaces especially when they are launching their new product or during peak sales. To achieve the longer and same visibility it is relatively fast solution rather than organic growth. Most of the platforms might offer performance tools to monitor the advertisement. So, sellers can easily assess which of their advertisement are driving the most clicks, views or sales.

REACH A GLOBAL AUDIENCE: When you sell online, your brand will no longer limited either in a physical store or in local market. With the help of internet, you can easily sell your products in Pakistan or internationally too.

LOCAL AND INTERNATIONAL MARKET: Selling online allows you to reach customers who are regional and likely to purchase from Pakistani brands. Most of the internationally peoples are in search of unique, handicrafts products, so they are more likely to purchase Pakistani products. This online presence makes it easy for overseas shoppers to purchase and discover your product. By establishing e-commerce marketplace, you make it convenient for both Pakistani and international customers to purchase your product. Now a days going digital is more significant to grab customers as it has direct assessed the convivence of online shopping instead of stand in a physical store. You can showcase your product, go in depth description, list the specifications of your product, describe the cultural significance and manufacturing process. Digital marketing, social networking, and an appropriate e-commerce platform can help you achieve brand loyalty and gain insights into your customer preference.

24/7 AVAILABILITY: One of the greatest advantages of an online store is its ability to remain open 24/7, allowing customers to shop at any time of day or night. They have flexibility to shop at their own ease whether from their couch, during their lunch break. Moreover, customers increasingly value convenience. Being able to shop at your own pace, without the pressure of store closures, improves the overall shopping experience and increases customer loyalty.