5 Proven Strategies to Increase Your Product Sales on E-commerce Platforms 

The e-commerce landscape always evolving and the business must keep ahead to make sure that their product is stand out in the marketplace and generating sales. Whether you are new on the platform or have an experienced one, generating sales on the e-commerce. The e-commerce landscape always evolving and the business must keep ahead to make sure that their product is stand out in the marketplace platforms is challenging. But with the right choices or strategies we can dramatically increase our products sales. Here are five proven strategies to increase your product sales on e-commerce platforms.  

1.  OPTIMIZE YOUR PRODUCT LISTING: A strong product listing is the first step of visibility. When your product appears on search results, there is more chance of being noticed to your product. 

·        USE RELAEVANT KEYWORDS:  One of the first thing potential customers and search engines will noticed about your product is its title. Ensure that your title is clear, concise and make sure to use primary words. For example, if you are selling handicraft leather wallet, your title should be “Handicrafts Genuine leather wallets for Men – stylish and durable”. This title has both specific and general words that are likely to be searched by your target. Highlights the features and benefits of your product. Use effective keywords for potential buyers. 

·         HIGH QUALITY IMAGES: Invest in high quality photos that showcase best aspects of the product. High resolution images show a sense of quality and authenticity of the product to potential buyers that your product is premium. 1000 x 1000 or higher is recommended for product images. This resolution is clear enough to show details without being too large. 3000 x 3000 is ideal for showing ultra-clear product especially if you are using close in or zoom in features. However, these should be optimized to make sure that they don’t slow down your website loading time. 

·         STRONG PRODUCT DESCRIPTIONS: Your product descriptions should be strong, clear and concise form enough to understand for buyers. It should not be short neither long but it should highlight the specifications and features of your product. Use language that speaks directly to the customer’s pain points. For example: This is a waterproof jacket, this is weak description. Try this, “Stay dry and comfortable, even in the heaviest downpour, with our ultra-lightweight, waterproof jacket. Perfect for commuters or adventurers who don’t let the weather slow them down.” it is a compelling description. Try to highlight the features of product in a way that how they benefit for the customer. “Made from breathable, sweat-wicking fabric.” this is a feature. “Keeps you cool and comfortable during intense workouts.” this is a benefit.  

2.   UTILIZE CUSTOMER REVIEWS AND RATINGS:  Buyers are influenced with reviews. More positive reviews and ratings means that your brand is a trustworthy. It also a social proof, when a buyer sees multiple responses, especially the positive ones, they are more likely to feel confident in making decision. They will trust your brand like others had good experience and will expect the same. Reviews acts as a open form of communication between your brand and prospective customers. They show how your product performs in real world. It can also better search rankings. More reviews can help your product higher in search results both in marketplaces platform and in search engines like Google. To encourage customer reviews, you can ask them for reviews after purchase. Reviews should be easy for customers. The easier you make reviews for your customer the more likely they will share their experiences. Reviews should be hassle-free or straight forward. A long and descriptive reviews will discourage the customers as most of them are like to have a quick review.

·        ONE CLICK RATINGS: Allow customer to submit a single star review without having to fill a descriptive form. Many customers might have a single star review even if they don't have a time to write full review. This will be convenient for most of the customers.  

·         OPTIONAL DETAIL FEEDBACK: For customers who want to leave more in depth review make its optional section after they have submitted their ratings. So, this will be easy for both who want to keep in short and who have to write in depth review. 

3.   OFFER DISCOUNTS AND PROMTIONS: Discounts and promotions are one of the most effective ways to attract potential buyers. Buyers are more likely to purchase when your products are on discounted prices or there is some deal going on. Deals have a limited time so the buyers make urgency.

·        Flash Sales: Time-sensitive discounts can drive a sense of urgency and increase sales within a short window.

·         Buy One, Get One (BOGO): Offers like "Buy One, Get One Free" can attract more customers and help clear out inventory. 

·         Free Shipping: Many customers abandon their carts due to high shipping costs. Offering free shipping (or at least on orders over a certain amount) can be the deciding factor that pushes them to complete the purchase.

4.   BUILD A STRONG PRESENCE: Brand trust and loyalty can set your products apart from competitors. Establishing a solid brand presence on e-commerce platforms is key to long-term success. 

5.  USE TARGETED ADVERTISING: Paid advertising is a fast-track method to get your products in front of the right audience. With various options available, you can create tailored ad campaigns to target potential buyers more effectively.